Examples/Watches
Your watch case
deserves better than a spreadsheet.
References, movements, paid versus market — kept where they belong. No formulas. No more guessing which piece has appreciated.
Black Bay 58 · Ref. M79030N
One record. Reference, movement, value versus last comp — kept with the watch.
PLATE 01Black Bay 58 · Ref. M79030N
Snap · Drop · Or scan reference
Frame reads the dial and the reference between the lugs — brand, model, ref, year. Cross-check the serial automatically; edit any field before saving. Vintage and unsigned dials work too (Frame flags them for manual review).
02 — Quick add
Snap the watch. Frame fills the rest.
Photograph a watch and Frame reads the dial and reference between the lugs — brand, model, ref, year. Cross-check the serial automatically; correct anything that's off. Adding a new piece stops being a chore.
- Works on vintage and unsigned dials — Frame flags them for review
- Reference and serial captured straight from the case
03 — Ask Frame
Ask your case anything. In plain English.
Talk to your collection. Frame answers from your own data — reference, movement, last serviced, paid, current market — and can act on what it finds. Pull a service queue, build an insurance schedule, or surface what's appreciated the most without writing a single formula.
- Filter by anything in your columns — brand, ref, movement, condition, value
- Turn answers into actions: service queues, insurance exports, sale lineups
04 — Sharing
Insurance-ready links — read-only, no account needed.
Send your insurer (or a buyer) a link to the whole case or a single piece. They can review references, conditions, and current market values — but never edit. Show market values for an insurance schedule, hide them for a public showcase, expire the link when the rider closes.
- Per-link visibility: market values, paid prices, storage location
- Revoke or expire any link instantly without affecting your data
Every watch. Every reference. One view.
Built for how watches are actually tracked.
Watches live and die on reference numbers and provenance. Frame tracks reference, movement, year, condition, box & papers status, paid, and current market value — exactly the data Chrono24 listings show. Box and papers status materially affects resale, so it's a first-class field, not a Notes afterthought. Paid vs market separation lets you see appreciation across the collection at a glance.
Outcomes, not features.
- 01
See total collection appreciation in one view — paid vs current market
- 02
Filter by box & papers status to know what's most resaleable
- 03
Track service dates and warranty status (via Notes or Tags) so nothing lapses
- 04
Sort by appreciation to identify which references to insure on a scheduled rider
- 05
Export PDF for insurance carriers — built to match what insurers and appraisers ask for: itemized records with photos, references, and documented values
Common questions.
Does Frame pull values from Chrono24 or WatchCharts?+
Not automatically. You enter market values manually, sourced from Chrono24, WatchCharts, Bob's Watches, or recent Watchbox listings. Automated price syncs are on the roadmap for major references. For now, manual valuations give you control — especially for unique configurations where listed prices don't apply.
How do I track service history?+
Use Notes or add a tag for last-serviced year ('serviced-2024'). Many collectors attach the service receipt as a Document. For warrantied watches still under manufacturer service intervals, track the service-by date alongside the warranty expiry.
What about watches without box & papers?+
The Box & Papers field captures it directly. Watches without full sets typically sell at a 10–20% discount, so the distinction matters for valuation. Some collectors add a tag for partial sets ('box-only', 'papers-only').
Can I track grail wishlist alongside owned watches?+
Yes — add a tag like 'wishlist' or 'grail' and a note with the target reference and price. Filter the wishlist when shopping or at auction previews.
Will my insurance accept Frame's export for a scheduled-items rider?+
The PDF export with reference numbers, current market values, and photos is built to match what insurers ask for as the basis of a scheduled-items rider — itemized records with photos and documented values. For very high-value pieces (Patek, AP), the carrier may also request a recent appraisal — attach it via the Document field so it's part of the record.
How does this compare to WatchBase, WristCheck, or other watch apps?+
Those apps focus on identifying watches and pulling specs from a central database. Frame is your personal record — it doesn't care what database the watch is in, only what's true about your specific copy. Many collectors use a reference app to look up specs and Frame to track ownership, paid, valuation, and provenance.
Other collections worth tracking.
Pricing
$12/month · $120/year (two months free) · everything included, no tiers
$12/mo after · cancel anytime · export everything, anytime
Start your watches record.
Start free — 12-day trial. Every field, photo, and document organized where it belongs.
$12/mo after · cancel anytime · export everything, anytime